Behind The Logo

The directive given was that organization would like a feminine but mature logo. We believe that our logo designs accomplishes this.

The curves of the logo from left to upper right, moves the eye forward, the intertwining letter shapes represent the growth and development of women within the traditional mindset of the mining industry.

1. The intertwining ‘W’ and ‘M’ create the effect of bonding, bridging a gap, and symbolizes unity within the WIM community. The top of the ‘W’ in the foreground represents the upward growth of the women in mining organization. The lilac colour gives the logo a softer more feminine touch.

2. The text ‘Women in Mining’ has been stylized with the ‘O’ shape being repeated in the dot of the ‘i’ in the main logo (to represent the head of a woman’s form). By repeating the element both the logo and the wordmark, each can be used independently and still be recognizable as belonging to the same association.”